Ativo Ocean Thunder Pro Surf Boat Series – The Concept

A summer series of high profile professional Surf Boat events, restricted to 24 Elite Open Men’s Crews and 12 Elite Women’s Crews, created especially for television viewing with a format that is extreme, impactive and entertaining. Racing off the beach, through the elements of the surf break, return back for a beach run finish. Short course designed outside the boundaries of traditional surf life saving events for the benefit of sponsorship branding and exposures.

Event Characteristics include: Unique, iconic Australian sport with a strong international development program. A comprehensive sports program highlighting the athletes, the sport, and its attraction will be produced and available for worldwide distribution.

The event profile will showcase our “Elite Bronzed Aussie” athletes in a fresh setting of Sun / Surf /Sand. The events will run entirely in a natural Australian setting environment. TV viewing will be spectacular, highlighting Australia’s unique surfing culture, a value add product for television. An outstanding advertising opportunity for our commercial partners.

Ativo OCEAN THUNDER – Television Exposure 07/08 

FOX SPORTS have confirmed their commitment to EVIVE OCEAN THUNDER, there will be FOUR x 1 hour programs which will include a minimum of 3 replays of each event. In 2006 we found that due to demand for the programs considerable airplay was given with each of the EVIVE OCEAN THUNDER programs repeated at least six times in the same month. With premieres commencing monthly during summer, this led to a very considerable amount of airplay during the prime Fox Sports months of summer.   The event has all of the natural characteristics in the appropriate mix to be a national success. 

FOX SPORTS produced channels are broadcast on the FOXTEL, AUSTAR and Optus platforms reaching 1,632,800 homes with a potential total viewing audience of 5,160,100*. FOX SPORTS is also available in over 6,000 commercial outlets including pubs, clubs and hotels. An average of 2.3 million viewers watch FOX SPORTS channels each week. 

NETWORK NINE will run a sports special highlight package on EVIVE OCEAN THUNDER, this will be a montage of the 4 x 1hr Fox Sports programs condensed into 2 x I hr. The program will be scheduled (to be confirmed) around January 2008, The 2007 series aired in peak summer holiday season associated with Channel 9’s  Summer of Cricket, ensuring maximum exposure. 

SKY (New Zealand) are again expected to nationally air all four programs with ongoing repeats.  As with Fox Sports the demand in 2006 for the eVive OCEAN THUNDER programs ensured that each show the series was repeated four times with further repeats planned.