A refreshed Ocean Thunder professional surf boat series will be launched into a new exciting group of global television networks with a potential international viewing audience of 365 million people.
Under a new sponsorship agreement, international Telco group E2Go Limited have announced that their premium brand eVive Power Stick will become the 2007 – 2008 series official naming rights partner, the event will be known as “eVive Ocean Thunder Pro-Surf Boat Series”.
Now moving forward into the 3rd year, Ocean Thunder has had an incredible success story for this unique iconic Australian sport. Surf Boat racing events staged and created especially for television viewing will enjoy further export exposure and race coverage next summer through increased on air programming on FOX Sports, Channel 9, Sky NZ and internationally through the PRO Active Television Group.
“eVive Ocean Thunder” will be very much part of their new world wide product launch here in Australia for eVive Power Stick, Group General Manager Wayne Richards says “that the synergies with the sport of surf rowing is ideal both accentuating “power” under extreme lifestyle conditions”. Also the fact that we are marketing all our E2GO Limited brands internationally we want to link with a sport that not only had appeal but offered a point of unique difference, can you imagine when our potential customers view the sport for the first time – eVive will become firmly fixed in their minds”.
The eVive Ocean Thunder Pro Surf Boat 2007 Series will again be restricted to an elite field of the best men’s and women’s crews.
Competitors battle the ocean elements not only for the ultimate success of winning a major share of the $100,000 prize pool, but also to remain competitive throughout the 4 televised one hour broadcast programs to ensure brand exposure for their commercial partners. In order to compete in evive Ocean Thunder competitors must be active Surf Life Saving Australia patrol members on the day of competition.